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Generally, a municipality, by ordinance, establishes the lawful hour during which alcoholic beverages may be sold. In some municipalities, referenda have been held to establish or limit the hours or days of sale.
By ABC regulation, no retail licensee may sell distilled spirits in original containers (packaged goods) before 9:00 am and after 10:00 pm on any day of the week. Municipalities can further limit these hours by ordinance or referendum, and frequently do so with respect to Sunday mornings. However, by State statute retail licensees can sell wine and beer in original containers (package goods) at any time the municipality has permitted the sale of alcoholic beverages by the drink for consumption. In cities of the first class (Jersey City, Newark), however, the hours of sale are regulated by municipal ordinance and State limitations are not applicable. To be certain as to restrictions on hours of sale, check with that particular municipality.