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Privacy Policy


This website does not collect personally identifiable information from you when you browse this website and request pages from our servers. We do not use cookies to collect your personally identifiable information. We will not receive your personally identifiable information unless you provide it to us. This means that we will not know your name, your email address, or any other personally identifiable information just because you browse the website unless you:

  • access the website from a link in an email that we sent; or
  • have created a profile and you either log-in to your account or choose to be remembered via your cookie, including on your web-enabled mobile device.

In the above cases we will know who you are based on the information you previously supplied to us. When you request a page from our Web site, our servers log the information provided in the HTTP request header including the IP number, the time of the request, the URL of your request and other information that is provided in the HTTP header. We collect the HTTP request header information in order to make our Web site function correctly and provide you the functionality that you see on this website. We also use this information to personalize content presented to you, better understand how visitors use our website and how we can better tune it, its contents, and functionality to meet your needs. Under circumstances where we collect personally identifiable information from you, we take commercially reasonable steps to secure such information from unauthorized access and use by third parties. We may use such information to respond to you, and, subject to your prior approval, transmit that information to a third party with whom you will be doing business in connection with the completion of the sale or purchase of an alcoholic beverage license through our website. A third party with whom you will be doing business includes, but may not be limited to: (1) A Third Party, Independent Escrow Company; or (2) Chase Secure Money Transfer Services.

We do not and cannot make any representation to you concerning whether or not third parties use cookies and/or if and when they may collect personally identifiable information from you. You should consult the privacy policy of any third party whose website you visit, browse through and/or use to determine if and when it and/or they may collect personally identifiable information from you.

Your computer may contain cookies from other websites you have visited, browsed through or used. You should determine the presence of cookies on your computer and take whatever corrective action you deem necessary to protect your personally identifiable information. If you do not have the expertise to determine whether or not cookies exist on your computer, how to delete them, if they do exist, and prevent them from reappearing, you should consult a professional who can assist you.

Pixel Tags

Liquor License Auctioneers does not use pixel tags (also known as “clear gifs”, “beacon gifs”, etc.). Third-party service providers, or websites you have used to get to our website, or where you may go after you leave our website, use or may use pixel tags. Pixel tags are not visible to the user of the website and consist of a few lines of computer coding delivered with the Web page. Pixel tags are  used to collect personally identifiable information about you. When a third-party website uses pixel tags they are used to:

  • Track customer response to advertisements and website content;
  • Determine your ability to receive HTML-based email messages. Email service providers include a pixel tag, which they refer to as a “coded sensor” in all of the HTML-based messages sent. The sensor activates when the email message is opened and flags the email address of the user as one that is capable of receiving HTML-based email messages. This capability helps the service provider to send the email in a format you can read. The sensor does not collect or use any other information. If you cannot receive HTML, you will not receive a functioning sensor;
  • Know how many users open an email and allow the service provider to compile aggregated statistics about an email campaign for us; and
  • Allow the third-party to better target interactive advertising, enhance customer support and site usability, and provide offers and services that the third-party provider believes would be of interest to you.

You should review the privacy policies of all third party websites you visit, browse through or use to determine their privacy policy and use disclosures concerning pixel tags.

Securing the Transmission and Storage of Information

We treat the information you provide to us as confidential information; it is, accordingly, subject to our company’s security procedures and policies regarding protection and use of confidential information. We will never ask you for credit card data. We use SSL’s on the pages of the website where you would enter personally identifiable information.  These pages include the buyer and seller information request forms we use in connection with the auction and listing of alcoholic beverage licenses. This ensures that your information is encrypted as it travels over the Internet. This secure mode is enabled before any such information is transmitted from your computer or web-enabled device. You will know you are in secure mode when the padlock or key icon in the lower right-hand or left-hand corner of the computer screen appears in the locked position. After information reaches Liquor License Auctioneers, it is stored on a dedicated secure server that resides behind firewalls designed to block unauthorized access from outside of Liquor License Auctioneers. Because laws applicable to personal information vary by country and state, we may put in place additional measures that vary depending on the applicable legal requirements. Information collected on the websites covered by this privacy statement is processed and stored in the United States.

Other Sites

Liquor License Auctioneers takes commercially reasonable steps to protect your privacy and your personally identifiable information. We have and implement a privacy policy to protect your personally identifiable information and we do not disclose your personally identifiable information without your prior permission, unless compelled to so under applicable state or federal law, or by court order or process. We will take reasonable steps to obtain your permission when required to do so by applicable state or federal law. We are only responsible for this website and for the information we collect from you after you voluntarily provide it to us. When you provide us with your information, some of which may be personally identifiable information, we take commercially reasonable steps to protect such information from unauthorized access and use by third parties. Liquor License Auctioneers is not responsible for the data collection and use practices and/or privacy policies of third parties, who may or may not use cookies to collect personally identifiable information from you. Such third parties include, but are not limited to, a website that you have accessed this website  from and non-Liquor License Auctioneers third party websites you may access from this website. You should review the privacy policies of all websites you visit, browse through or use, to understand the extent, if any, to which they collect, protect and/or use your personally identifiable information.

Liquor License Auctioneers Cookies

Liquor License Auctioneers’ website never uses “cookie” technology. “Cookies’ are encrypted strings of text that a website stores on a user’s computer. Our website does not require the use of a Cookie throughout the online listing and auction process. However, a third party website you have visited prior to visiting our website, or to which you may go after visiting our website, may use “cookie” technology. Without Cookies a website will not be able to keep information you enter on multiple pages together. For example, unless a particular website can remember information you used when browsing or using the website, the website will not be able to follow-up when checking the status of any transaction you may start on the website. Cookies also enable a website to customize the website and offerings to your needs and provide you with a better online experience. In addition, Cookies are used to:

  1. Allow registered users to sign in without typing their email and/or user name each time;
  2. Measure usage of various pages on the website to help it make their information more pertinent to your needs and    easy for you to access; and
  3. Provide functionality for the purpose or function you seek, and other functionality that the website believes would be of interest and value to you.

The types of Cookies that are or may be used are referred to as “session” Cookies and “persistent” Cookies. Session Cookies are temporary and are automatically deleted once you close your internet browser. Persistent Cookies remain on your computer hard drive until you delete them or are otherwise removed upon expiration. Third party providers you authorize, such escrow service providers, and/or Chase Bank secured money wire transfer, may use Cookies to ascertain any personally identifiable information about you that you voluntarily provided to them in your dealings with them. Cookies do not corrupt or damage your computer, programs, or computer files. You should contact any third party provider to determine their privacy policy concerning and use of Cookies before engaging in any service or other transaction with it or them. You may set your browser to block Cookies (consult the instructions for your particular browser on how to do this), although doing so to block authorized third party service provider Cookies may or will adversely affect your ability to perform certain transactions, use certain functionality, and access certain content on their website.

Information we collect and how we use it

When we need to collect personally identifiable information from you to provide you with a particular service, we will ask you to voluntarily supply us with the information we need. For example, if you would like to list an alcoholic beverage license, participate in an auction, or open an escrow for the purchase, sale and transfer of an alcoholic beverage license, we may or will ask you for information such as name, address, telephone number, email address, alcoholic beverage license number, and other personal information to process your particular transaction. If you are a buyer, we will never ask you for your credit card number. However, if you elect to use Chase Bank Secure Money Transfer as your method of payment, Chase Bank Secure Money Transfer will ask you for your credit card number or bank or checking account number or for other personally identifiable information from you, subject to Chase Bank Secure Money Transfer’s applicable privacy policies. If you intend to use Chase Bank Secure Money Transfer, you should review their privacy policies before providing any credit card, bank or checking account, or other personally identifiable information to it and/or to them.

If you are a buyer or a seller of an alcoholic beverage license, our preferred independent escrow company or another selected escrow company, may request you to provide it with personally identifiable information. Prior to providing any such information to our preferred independent escrow company or to another selected escrow company, you should review their privacy policy for using and protecting your personally identifiable information. We will use your email address to send a correspondence and information and, if necessary, might use the other information to contact you for help in processing the transaction in which you are or want to become involved in. We may or will also use your contact information to:

  1. send you transaction related details and provide other information or documentation concerning the transaction; or
  2. notify you about other transaction related matters.

Occasionally, you may be requested to provide personally identifiable information about others to us (for example, the name, address and contact details of your business partners or associates as such information relates to any pending or anticipated alcoholic beverage license listing, auction or escrow transaction). In such cases, we rely on you to obtain that other person’s consent for disclosing their information to us and inform that other person(s) about us, how we will use the information and our contact details for any queries. We will request that you provide us with written consent(s) from all other persons from whom you will be providing us with personally identifiable information. If you are acting as any person’s personal representative, guardian, conservator, attorney in fact under a power of attorney, trustee or other legal or court appointed representative, we will ask you for written confirmation of your authority.


In the event you fail or refuse to provide us with a requested written consent or with written confirmation of your authority, as applicable, we reserve the right to refuse to commence or proceed with any auction or sale and transfer of an alcoholic beverage license until such consent or written confirmation is provided.

Liquor License Auctioneers assumes no liability whatsoever, or at all, to you or any other person or entity in the event we elect to exercise our reserved rights mentioned immediately above in response to a failure to provide us with any requested consent or authority confirmation. Our non-assumption of liability means we will not be liable or responsible to you or to any other person or entity for monetary damages or losses, of any kind, type or amount, whatsoever, whether or not resulting from known or unknown facts and circumstances concerning the proposed alcoholic beverage license auction, sale and transfer. This means we will not be liable to you or any other person or entity for general, special or punitive damages alleged to have resulted from our exercise of the above reserved rights.

In the event you fail to provide us with a requested written consent or confirmation of your authority, you shall be deemed to have released us from any and all further responsibility and liability, monetary and otherwise, to proceed with the specified alcoholic beverage license auction, transfer and sale transaction, and you shall specifically be deemed to have released all of your rights arising under California Civil Code § 1542, or under the similar laws of any other applicable state, which states:

“Certain Claims” Not Affected by General Release. A general release does not extend to claims which the creditor does not know or suspect to exist in his or her favor at the time of executing the release, which if know by him or her must have materially affected his or her settlement with the debtor.”

Disclosure of Information to Third Parties 

In addition to the alcoholic beverage license listing and auction services and required information sharing described in our privacy statement, Liquor License Auctioneers does use the services of third party processors, such as escrow services, and others that process alcoholic beverage license listings, auctions, sales and transfers, including the payment of applicable fees and costs associated with such auctions, sales and transfers, persons authorized by you, and Liquor License Auctioneers as well as such entities that provide these services for Liquor License Auctioneers and authorized third parties.These parties are contractually prohibited from using personally identifiable information for any purpose other than for the purpose you and/or Liquor License Auctioneers specifies. We do provide non-personally identifiable information to certain service providers for their use on an aggregated basis for the purpose of performing their contractual obligations to us.

This would include, but may not be limited to, escrow service providers, or Chase Bank Secured Money Transfer, as applicable.

Except as described in this paragraph and the other sections of the Liquor License Auctioneers privacy statement, we do not permit the sale or transfer of personally identifiable information to entities outside of Liquor License Auctioneers and its and/or your third party service providers, including but not limited to escrow services and Chase Bank Secured Money Transfer, as applicable, for any non-Liquor License Auctioneers use, without your approval.

Privacy Statement 

Liquor License Auctioneers has a strong commitment to providing excellent service to all visitors to our website, including respecting your concerns about privacy. Liquor License Auctioneers understands that you may have questions about how we collect and use the information that you provide to us. We have prepared this statement (“Statement”) to inform you of the privacy principles that govern our use of information we obtain from our customers and clients, including information we obtain through this website.

This Statement contains numerous general and technical details about the steps we take to respect your privacy concerns. We have organized the Statement by major processes and areas so that you can quickly link to the information of most interest to you.

At Liquor License Auctioneers, meeting your needs and expectations forms the foundation of everything we do, including protecting your privacy.

If after reviewing this Statement, you have any questions or privacy concerns please send an email to or send a letter to:

Liquor License Auctioneers, Privacy Inquiry 5850 Canoga Ave F4, Woodland Hills, CA 91367

Related Links

This Statement was last updated on

January 1, 2015,

to discuss how the privacy statement applies to all of the information we obtain from you and to update the privacy statement with respect to any other commercial third party or entity set out below.