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About Us

Welcome to Liquor License Auctioneers!

When I originally launched Liquor License Auctioneers in 2012, I had a vision to design the most secure, transparent and user-friendly environment for buyers and sellers of liquor licenses in our industry.

Having worked for the California Alcoholic Beverage Control, I knew that there had to be a better way to buy and sell liquor licenses. I believed then and still believe today that buyers and sellers should be able to negotiate their own liquor license transactions, based on current market conditions, with full transparency, and without pressure and conflicts from traditional brokers.

Over the past three years, my dream has become a reality as LLA.com has become California’s premier location for buyers and sellers of liquor licenses to come together—on their own terms!

Today, I’m proud to announce the expansion of Liquor License Auctioneers into four more states. Now the same transparency and competitive pricing will be available in Florida, Arizona, Pennsylvania and New Jersey! Even more transactions can happen without conflicts-of-interests from third parties getting in the way of a great deal for both buyer and seller!

We believe that buyers and sellers should be able to negotiate their own best possible liquor license transactions based on market conditions.

Russell Bloom

Buyers, go ahead—“Bid,” “Buy” or “Make an Offer” directly to a seller on any liquor license on our website with confidence, while still maintaining confidentiality.

Sellers, you can list with confidence, knowing that the marketplace will bring you the best and most fair pricing without a conflicted third party getting in the way! You can also securely respond back to a buyer’s offer, either with an “Acceptance” or “Counter Offer.”

I truly believe this open and transparent way of transacting the purchase and sale of liquor licenses will continue to be the model for the way business should be done—openly and honestly.


We are committed to the success of both sides of the transaction, and we look forward to offering assistance before, during & after the auction.

List, Bid & be Merry!

Russell Signature

Russell Bloom
President